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eBay revamps iPad app as it starts to rethink cross device use for 2015

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As the war for the best mobile shopping experience heats up, eBay has launched its new look iPad app, which it hopes will make shopping on tablets more exciting, simpler and more engaging in time for Chirstmas.

Available globally today in the App Store, the new iPad app takes the curated browse and discovery experience introduced last year with Collections even further. It is immersive, browse-able and multi-touch, with an emphasis on content, an elevated design aesthetic, personalization, and easier shopping from the start page to checkout, says the company.

What this means in the real world is that it offers simplified navigation and checkout, gesture-based exploration, a refined photography gallery, a more user-friendly My eBay experience (Buying, Selling, Watching, Following), new item detail (View Item) and seller profile pages, and fresh collections across popular categories (Motors, Fashion, Electronics, and Collectibles).

eBay says it will introduce additional new features to benefit buyers and sellers in the coming months. The commerce experience journey will not stop with iPad – eBay’s goal is to take the thinking behind this app and apply it desktop and every device.

“Our aspiration is to make eBay the most inspiring place to shop,” explains RJ Pittman, chief product officer at eBay. “The eBay for iPad app is an important step on our journey. It delivers a better shopping experience for buyers and better merchandising capabilities for sellers. We approached the development the new iPad app in a more agile way than ever before. We want to bring more improvements to our customers faster, and solicit their feedback early in the product lifecycle. We will use our customers’ feedback to improve the quality and pace of innovation at eBay,”

According to Nielsen, the average US consumer spends 60 hours per week consuming content across all devices. The new app puts a greater focus on content to tell stories about the items in eBay’s 800+ million product inventory, one of the most unique, diverse and interesting in the world.

The app is available in eight languages: English, French, Italian, Spanish, Neutral Spanish, German, Russian and Portugese.

Sellers in 10 countries can manage listings: Austria, Australia, Canada, Germany, Spain, France, Italy, Netherlands, UK and US.

Buyers in 18 countries can search and buy: Austria, Australia, Belgium, Canada, France, Germany, India, Ireland, Italy, Malaysia, Netherlands, Philippines, Poland, Singapore, Spain, Switzerland, UK, US (plus Global Buying Hub).

The eBay for iPad app is available on the app store

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