In today’s InternetRetailing newsletter, the focus is on mobile and on payments. Today we report as Boku has launched what it says is the world’s largest mobile payments network in a move designed to make it easier for retailers to take payment from customers buying from their smartphone.
Meanwhile, research from Elavon suggests that UK shoppers used digital wallets more often over the last year and are intending to continue with this pattern in the future. The research also has findings that suggests shoppers now want more from the brands that they buy from than the goods they purchase.
Poundland has doubled the size of its online delivery trial and says that more than 7m UK residents are now able to buy from it over the internet.
We also name the Elite retailers leading in the RetailX Europe Top1000, published in association with Tealium and now available to download.
And we report as Monsoon Accessorize says it will continue to support Afghanistan education and community projects. The retailer’s trust has a long track record of supporting people in areas where the sustainable fashions that it sells are made.
In today’s guest comment, Norman Guadagno of Acoustic warns of the dangers of fragmentation in marketing – and the steps that brands can take to avoid them.
