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EDITORIAL How retailers are responding as shopper attitudes change

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In today’s InternetRetailing newsletter we’re reporting on research that suggests shoppers spent less online in 2022 than in 2021 – but bought more as they did so. The Adobe Digital Economy Index report suggests that shoppers affected by the cost-of-living crisis looked for discounts when they bought over the last year. 

However, another study suggests that shoppers are coming round to the idea of paying more for delivery. Sendcloud research finds that shoppers understand that rising inflation is likely to mean that costs rise over the next year. At the same time, there’s a suggestion from ParcelHero that freight rates will fall over coming months, with knock on effects for retailers and their customers. 

We’re also reporting today as Currys takes its recycling incentives that previously applied in store only online as well. The scheme, says Currys, has been partly responsible for its success in persuading shoppers to recycle 750k tonnes of e-waste since 2011.

Primark owner Associated British Foods says it’s seen strong Christmas sales as shoppers both return in-store and visit its website. Traffic to its website was 85% up on last year, following investment and the launch of a pilot click and collect scheme. 

In the latest in a regular series of predictions we look at how retailers and brands could turn to automation in 2023 – and what they will use it for.

In today’s guest comment Daniel Marchetti of SAS UK & Ireland considers how retailers can make sure their returns policies protect them at a time of year when many are sending products back. 

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