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EDITORIAL How shoppers are set to spend this Valentine’s Day; ecommerce and multichannel updates from Waitrose, Urban Outfitters, Unilever and more

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Valentine’s Day is the first peak trading event of 2022 for many retailers. In today’s InternetRetailing newsletter we take a look at studies to find out what people will buying this year, how much they’ll spend, and how they’ll spend it.

Urban Outfitters and Anthropologie parent company URBN says it saw sales growth driven by online sales in the last year, although in-store sales declined by a smaller amount as footfall fell.

Waitrose and Deliveroo have launched a 10 minute delivery service in south east London, as they step into the competition to get groceries to customers ever faster. The service will work from a dedicated ‘hub’ building in Bermondsey.

Almost half of non-food sales will be online by 2025, says a new report from Metapack and Retail Economics, and that’s set to mean more goods – worth nearly £20bn – will be out for home delivery than would have been the case if the pandemic-driven shift to home working had not taken place.

Managed marketplace Rehaus has launched to make it easier to buy and sell secondhand designer furniture in a way that promises to be more convenient and to be more environmentally friendly.

Unilever has reported strong ecommerce sales growth in the last year. The company says that its prestige beauty brands have performed particularly strongly. But it also says that prices are rising as costs go up.

Watches of Switzerland is expanding into Europe through a series of single brand stores. The growth comes as the Leicester-based luxury watch and jewellery retailer reports strong growth in both its US and UK markets.

In today’s guest comment, Mark Hook of Brightpearl warns that brands will need to be ready for the way Gen Z now buys.

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