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EDITORIAL How well-honed retail approaches can help to counterbalance uncertainty around Brexit

Brexit: still the biggest headache for small retailers

In today’s InternetRetailing newsletter, we’re reporting on shoppers’ concerns about Brexit – and on the fear that they will hold back from spending as a result. Despite this continuing uncertainty, argues Richard Lim of Retail Economics, which produced these findings. it’s likely those retailers that enable shoppers to buy in the way that they want will benefit. Many retailers that have put multichannel retailing systems in place, centred around how the customer wants to buy, are seeing their sales grow, even as other traders’ sales are flatlining or falling. 

That’s certainly what Domino’s Pizza found over Christmas. It experienced record-breaking days in the run-up to the festivities as shoppers flocked online to buy pre-Christmas takeaways. No doubt the ease of buying from the delivery company’s online, mobile-first systems helped to make the decision to send out for pizza a straightforward one. Other retailers, too, have seen that when they get their retail model right they are rewarded in higher sales. After all, when it’s so easy to buy from some retailers, why would shoppers buy from others that may make the retail transaction harder.

Today we look ahead to some other retail models that may work for traders over the course of this year in the last of our regular Predictions 2019 pieces, which looks at ideas from social engagement and commerce to DNA-based payment. Meanwhile, this week’s timely guest comment comes from Matt Sebek of World Wide Technology, who considers how retailers can use technology to revitalise the high street.

Today we report as Vente Privée brings its brands together into one convenient online store, and on Christmas updates from European traders including Ahold Delhaize, Carrefour and Hugo Boss

Image: Fotolia

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