Digital innovations changing the way we shop
In today's InternetRetailing
newsletter we look at how commerce is changing in the light of new online innovation. We report on new research from PwC that finds shoppers turning away from shops and PCs and towards mobile devices
as their device of choice. This suggests a drive towards convenience, in which buying on the move or from the sofa is trumping the need to visit a shop, or fire up the PC. That trend towards convenience is also behind Volvo Cars' move to launch connected cars
where online shopping can be stowed. We ask whether consumers are ready for this. Innovation, convenience and the changing face of retail are Views set to run across IRX 2014
. In today's IRX preview we interview Philip Smith of Trusted Shops
on the perils and opportunities of cross border retail in today's IRX 2014 preview.
We also report on the latest from retailers including Mothercare
, as it bids farewell to the chief executive who was to lead the nursery retailer towards multichannel, and MandM Direct
, as it reports back on new technology and a responsive website that have helped boost its mobile conversion rate. We also report on research with insights into the importance of product information
Tomorrow (February 26) we'll be joined by Azzam Sheikh, SEO and social media manager of National Tyres and Autocare, and Nils Michaelis, marketing analyst at Trustpilot, to explain how National Tyres and Autocare used online reviews to engage their customers, increasing conversions by 8.7%, in a webinar, Utilise online reviews to increase your conversions
. The event starts at 11am. Find out more hereOur events
We're now gearing up for Internet Retailing Expo 2014 (IRX 2014) in Birmingham. The event will be held on March 26 and 27 at the NEC in Birmingham, where there'll be an array of conference streams, workshops and a wide range of exhibitors showing off the latest cutting edge technologies. Watch the Internet Retailing website for the latest news on speakers and exhibitors, while registrations are open on the IRX 2014 website
.Catch-up on IRC 2013
If you missed an Internet Retailing Conference 2013 presentation that you'd like to catch up on, you can do so now through the post-event website. Visitors to www.internetretailingconference.com
can access all the presentations that we've been given permission to share with our audiences.