EDITORIAL From John Lewis to Space NK and AO: how leading retailers are finding new ways to serve customers

Waitrose's first cookery school in a John Lewis store is now open in Southampton

Waitrose's first cookery school in a John Lewis store is now open in Southampton

In today’s InternetRetailing newsletter, we report as John Lewis looks for new ways to attract its  customers into its shops. It’s trialling ‘stay and play’ areas as it looks to give shoppers a reason to come in-store rather than shop online. They include the first Waitrose cookery school in a John Lewis store. 

Space NK has a new payments provider as it looks to serve Chinese and Asian customers using the local payments that are familiar to them.

At AO World, the focus is on profitability. It’s closing its loss-making Netherlands business as it looks to focus on helping its German business pay its way, and it’s cutting back on discounting in order to encourage more profitable sales. 

That will be a challenge in a retail environment that’s increasingly fuelled by discounting. Research from GlobalData, which we cover in our Peak 2019 round-up, suggests that retailers are likely to continue to come under sustained pressure to cut prices this Christmas. The piece also covers how, when and why we’re likely to buy this Black Friday, according to studies from Genesys, Pure360, eBay and more. 

We stay on the subject of peak trading with guest analysis from Martijn Bertisen of Google. He argues that consumers are increasingly keen to get ahead of the game when it comes to shopping for Christmas. 

The General Data Protection Regulation (GDPR) has now been in force for more than a year. In today’s guest comment, Lindsay McEwan of Tealium asks how it has changed the way consumers see data sharing and privacy.

Image courtesy of John Lewis

Read More

You may also like

Register for Newsletter

Created with Sketch.

Receive 3 newsletters per week

Created with Sketch.

Gain access to all Top500 research

Created with Sketch.

Personalise your experience on IR.net