Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

You are in: > Home > Views > Editorial

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

John Lewis, Next, Morrisons and Kingfisher outline their multichannel strategies

Linked InTwitterFacebookeCard
There's an interesting contrast between the approaches of two retailers who both discussed their strategies this week, stories that we report in today's Internet Retailing newsletter below. On the one hand, Morrisons, confirming that its online grocery service will launch next January, said that it would now slow the pace of store development and look to online and convenience outlets for its future growth. The two channels together, it says, boost its potential market by 40%.

On the other, online veteran Next, said that it was planning to set quite a pace in opening new stores. Its chief executive Lord Wolfson went into quite some detail in the fashion retailer's half-year results as he set out to explain the role of the store in Next's strategy. One point he made was the important role that the store plays in the more profitable online business. Find out more in the newsletter stories below.


The contrast between the two approaches is striking, particularly in the light of where the two are along the road towards joined-up shopping. Next, with its catalogue background, appears to be shaping its future in the light of what its data tells it about how its customers shop, while Morrisons seems to be looking towards online as its future. The caveat, of course, is that their existing store estates will vary enormously, as does the sector in which each operates. It's nonetheless an interesting difference, and we'll be watching to see how that strategy modules as retail evolves.

Our webinars

More information about our webinar programme is available here.

Our events

The 8th Internet Retailing Conference will be held on October 16 in London, when keynote speakers will include Sir Stuart Rose, chairman of Ocado and Dressipi, and Laura Wade-Geary, executive director, multichannel ecommerce, Marks & Spencer. For more details, visit 

www.internetretailingconference.com.

Today's stories

John Lewis prepares for a mobile Christmas to cap the year of £1bn online sales

Morrisons looks to online and convenience for future growth

IRC 2013 PREVIEW The Industry conference stream

GUEST COMMENT Realising the vision of true personalisation

Next puts the multichannel case for more stores, even though online is more profitable channel

B&Q-owner Kingfisher reports omnichannel progress

Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter