That the high street must change to meet the changing way that we shop, both now and in the future, has become axiomatic in recent months. Evidence of just some of the ways that change is already happening comes from a number of the stories that we carry in today’s Internet Retailing
Today we report on Asda’s success in multichannel, where its stores are fast becoming the most likely collection point for its non-food online orders. We report on John Lewis’ scheme to extend its click and collect service to thousands of stores across UK neighbourhoods – far beyond the 234 stores that it has in its own estate. And we report on the digital capabilities of the soon-to-open Trinity Leeds shopping centre, along with the mooted possibility that Google may open its own IT shops, taking the competition to rival Apple.
Elsewhere in today’s newsletter, we report on how Chemist Direct used personalised recommendations to boost its email marketing revenues by a third, and we preview IRX 2013 through an interview with conference speaker Darren Cresswell of WAE+ and through an indepth look at the International and Cross-border Conference. Our guest comment today comes from Jon Baron of TagMan, who advises on implementing attribution management. Read the stories below to find out more.
We're celebrating this week because we've passed the 10,000 mark with our Twitter followers, so just a quick note to say thank your all for engaging, sharing, retweeting and if you don't already follow us, check out @etail for the latest updates from the Internet Retailing team.
We have some upcoming Internet Retailing webinars to flag up today. As always, it's free to attend our webinars, and you can find out more on our webinar page
, where you can also watch earlier events that you may have missed.
On February 28 at 11am, we'll be joined by Tim Pickard, chief strategist at NewVoiceMedia and Martin Hill-Wilson, chief executive of Brainfood and a long-standing member of the UK customer service community, for a discussion on how retailers can connect their CRM data with telephony to recognize and respond to individual customer situations and so offer a truly personalised customer experience, in Customer experience: making it personal
. For more information and to register, click here
Also on February 28, we have a briefing seminar around our recent returns research. The research, in association with Fits.me, Collect+ and Amethyst Group, focused on joined-up returns for multichannel retailers. The results will be discussed in depth at the Research Briefing Seminar, at the Glaziers Hall, London between 9.30am and 11.30am that day. For more information click here
.Today's storiesGeorge claims title of UK's fastest growing online fashion retailer as parent company Asda focuses on multichannelTrinity Leeds will be Land Securities' vision of the future of shoppingIRX 2013 THE INDEPTH VIEW: The international and cross-border conference IRX 2013 THE PREVIEW Interview with Darren Cresswell of WAE+GUEST COMMENT Attribution for all: advise on choosing the right tracking model for your business John Lewis to extend click and collect through CollectPlus partnership Intelligent recommendations boost email revenues: case study