Spain’s biggest department store, El Corte Inglés, is offering its customers the opportunity to easily complement their existing store payment card with the popular Samsung Pay mobile wallet.
The pioneering move makes Financiera El Corte Inglés the first private label card provider in Spain to adopt Samsung Pay. The payment solution is based on PURE, a white label payment application which brings EMV technology to private label cards, reinforcing the Spanish retailer complete autonomy with its payment eco-system.
More than 11 million consumers currently hold an El Corte Inglés payment card. For these shoppers, creating a digital card on Samsung Pay will involve nothing more than a simple online enrolment powered by the Gemalto Trusted Service Hub (TSH) platform.
Gemalto’s TSH provides the entire digitalization and tokenization process. In simple terms, El Corte Inglés card holders can opt to replace the physical card’s credential with a substitute digital value known as a token. Only the token’s data is stored on the phone, ensuring that the real card credentials are protected from fraudsters and misuse. As for customers, they benefit from the convenience brought by the digital card to pay for goods and services and can authenticate transactions instantly and securely using biometrics.