Consensual Commerce – Is Zero Party Data the answer to right time, right channel, right message?
Shoppers are fed up with being bombarded with irrelevant emails or chased around the internet by the same product advert.
How can brands understand their customers and communicate with them in a way that is not only relevant, but is presented in real-time in the right channel?
Join our webinar with guest Lindsay McEwan the VP and MD of Tealium where we will discuss Zero Party Data and how retailers can use it to build a better picture of the consumer, their preferences and motivations for purchasing.
We will also explore the results of our recent survey-led white paper ‘Permission and The Relationship Economy’, of which 78% of retailers believe that a consent-based approach aligns with their brand values.
In this webinar you will learn:
10 practical takeaways for moving to a consent-based marketing approach
How telecom company Orange maximised the use of their data ecosystem to better optimise targeting efforts
How The Entertainer is using inferred data and browsing behaviour to personalise their marketing
The route to genuine permission based marketing
How using Zero Party Data can help build a meaningful relationship from fewer communications.