Join us for a discussion to get under the skin of the Beauty sector in the Netherlands.
We will, with the help of expert guests, discuss the charts and analysis that our team has brought together in our webinar and the accompanying report which show a country with a strong market that’s still operating, to a degree, under the influence of the pandemic.
In the last few years, the beauty and cosmetics industry has operated against a backdrop of continual change due to consumer behaviour, ecommerce, social media influencers and, more recently, the pandemic.
Featuring casestudies on Cosmania, de Bijenkorf, ICI Paris XL and Kruidvat we will explore how retailers in the Netherlands have reacted with strong online and omnichannel operations that offer additional services, customer advice and support to increase dwell time online, while also helping to turn browsing shoppers into paying customers.
With such a diverse range of retailers offering products in this sector, we will also discuss why so many operate loyalty programmes in order to better understand their own customers and help retain them.