Slimming and wellbeing product etailer Evolution Slimming says affiliate marketing has become its highest-converting channel since its first explored the route to market three years ago.
The pureplay first decided to try out affiliate marketing in 2010 as it looks to boost its ecommerce sales. Up to then it had mainly used PPC and SEO to market its products in the UK and Europe. It teamed up with health and beauty specialist More Niche to run campaigns that include offers on sites including slimmersdigest.com and myvouchercodes.co.uk.
Now it says new customer orders from its affiliate programme are growing by 2000%, year-on-year. Conversion rates have increased from 1/36 to 1/25 for all traffic, while targeted weight loss traffic has reached, for some affiliates, 1/7.
By using YouTube videos in affiliate programmes, the company has bene able to target specific products and measure click-throughs, sales and revenue.
Evolution Slimming’s ecommerce director Russell Nicholls said: “The affiliate programme has been enormously successful for us and has gone from strength to strength. It has become the highest converting channel for our product range.”
Andrew Slack, managing director of MoreNiche, said: “[Evolution Slimming] have a very dynamic and innovative approach to ecommerce and are continuously exploring new ways to sell onoine and promote the brand. They have an excellent product range and we’ll be pushing our affiliate network even harder as we strive for year-on-year growth for the company.”
