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Feelunique launches first bespoke beauty subscription box


Ecommerce retailer Feelunique has launched what it claims is the first bespoke beauty subscription box in the market. The Beauty Box enables customers to personally select the five products they would like to receive each month allowing them to sample goods before buying bigger sizes.
Each of the five products can be picked from Feelunique’s array of more than 180 deluxe-size product samples from over 80 of the business’s luxury, established, niche and challenger brands. The choice will include a range of categories including skincare, haircare, fragrance, makeup and bodycare.

Customers can choose one-off, three month, six month or 12 month options and can cancel at any time.

Sarah Miles, CEO at Feelunique, said. “Our Beauty Box subscription product is the first fully bespoke beauty box subscription on the market, and that personalisation element, combined with the deluxe samples and unrivalled range of brands and products on offer, creates a truly unique and market-leading proposition that we are very proud of.”

Royal Mail’s latest UK Subscription Box market report forecasts that the subscription box sector will be worth £1.8 billion by 2025. Nearly 88 million boxes were delivered in 2020, of which beauty was one of the sector leaders.

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