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MOBILE Why PWAs are now essential – and how to implement them

Image: Adobe Stock

With changes in shopper habits accelerated in recent months, retailers need to look at how to best serve these changing needs – making their online operations more flexible and able to accommodate rapid changes in use: more mobile, more social and more multi- and omni-channel. 

This has put progressive web apps (PWAs) back on the agenda – and why the PWAs for Retail ebook produced by Adobe and JH is on my summer reading list.

Drawing on the expert input of Google, Adobe and JH, this excellent eBook looks at how to make them happen, as well as exploring how WorkwearExpress has successfully deployed PWAs and what impact it has had on its business. 

This isn’t just because they are a nice to have addition to the ecommerce armoury, this is what the internet will look like in a few years – so now is your chance to get in on the ground floor and stay ahead of your competitors.

First mooted by Steve Jobs in 2009 and picked up and developed as a concept by Google, they have seen some early-days interest. The pandemic-driven shift in consumer behaviour now makes them more important than ever and something that retailers are keen to get to grips with. 

While native mobile apps have offered a rich experience for users, not everyone has 5G and a $1,000 smartphone. Likewise, shoppers transferring their retail journey on multiple devices and platforms need more coherence. This is where PWAs come into their own. 

This eBook aims to give a post-pandemic primer for retailers as to just what PWAs are, what they can do, why they are important and, on a practical level, how to deploy them. 

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