Fenwick of Bond Street, which will close its doors for the final time on 03 February, will host second-hand department store Charity Super.Mkt on the ground floor for a special pop-up.
Held between 09-22 February, the pop-up will be spread across 3,000 square feet on the ground floor of the store. It will feature women’s and men’s fashion pieces curated by five charity partners – British Heart Foundation, Shelter, Shaw Trust, Havens Hospices and Traid – with all proceeds generated from the duration of the pop-up going to the charity.
The opening at Fenwick responds to the growing popularity of pre-loved shopping and is designed to create a unique retail experience for guests looking for quality, affordable products. The Bond Street pop-up follows other Charity Super.Mkt locations in Shepherd’s Bush and Greater Manchester and previous successful pop-ups in London, Kent, Glasgow and Reading.
As well as Fenwick donating the retail space to Charity Super.Mkt, the space will feature existing rails and hangers donated by Fenwick, as well as a number of donated fashion pieces to be sold as part of the event. The space will also feature hoarding created using repurposed materials, as well as a pop-up window space supporting the collaboration.
Leo Fenwick, Fenwick director of strategic partnerships, said: “Partnering with Charity Super.Mkt combines many threads of our sustainability and charitable initiatives, including helping accelerate the move to a low-waste society with the reduction in textile waste, supporting opportunities for women to thrive, and partnering with charities to improve communities and the environment.”
RetailX’s Sustainability 2023 report recently tracked the growing trend of pre-loved fashion. It found circular sales practices such as resale have the potential to take 23% of the global market by 2030, a figure representing revenue of $700bn.
The luxury resale market has been predicted to grow five times faster than the luxury market as a whole between 2020 and 2025.
Buying secondhand has become mainstream, especially among younger fashion shoppers in the UK, France, Germany and the US. Gen Z consumers are conscious of price when buying fashion and this extends beyond their credit card to concerns about the environment, brands’ working practices and
supply chains.
Download the full report to for analysis of the current state and future direction of sustainability among the world’s leading retailers and brands.
The research highlights the extent to which the RetailX Global Elite Top1000 are sharing their sustainability journeys with customers and how customers are shopping with sustainability in mind.
