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Fisher & Paykel turn up the heat on digital engagement and make it pay

Fisher & Paykel  _ Stylish

Designer household appliances maker Fisher & Paykel’s customers in Canada and the US are experiencing a new and improved digital experience that reflect the design aesthetic of its products – and growing sales to boot.

Fisher & Paykel has been designing and selling household appliances since its foundation in New Zealand in 1934, and has grown into a global business, operating in 50 countries. With a design heritage that is founded on a pioneering spirit and a culture of curiosity, it challenges conventional appliance design to deliver innovative, human-centred appliances.

In keeping with this spirit of innovation and customer focus, Fisher & Paykel wanted its online offering to elevate the customer experience with rich, engaging content. Its global footprint meant that it needed a platform that enabled the quick and easy deployment of sites in different regional markets, managed from one unified platform.

Fisher & Paykel was already leveraging Salesforce Sales Cloud, Service Cloud, Marketing Cloud and Community Cloud, so the team opted to develop the new site on Salesforce Commerce Cloud to deliver an enhanced customer experience.

Tryzens was the ideal partner to support this transition, with its deep expertise in managing multi-cloud integrations and helping retailers to roll out their online presence on an international scale, to new markets and regions.

With the launch of its new online experience and Tryzens’ guidance, Fisher & Paykel’s staff can now manage all elements of the customer experience in each of the markets they serve from one platform, ensuring a more personal and market relevant customer channel.

Mark Corboy, GM of Digital at Fisher & Paykel explains: “Tryzens’ ability to work in an agile way and on a global scale aligned well with our methodology and global strategy. Tryzens was able to guide us with expert advice at critical decision points, helping us to join up all elements of the customer journey and deliver a seamless experience.”

Andy Burton, Tryzens Group CEO, adds: “We’re delighted to have launched Fisher & Paykel’s new online channels, providing a premium customer experience and the flexibility to serve multiple international markets. Fisher & Paykel truly embodies the ethos of quality, excellence in service and an unwavering desire to offer innovative products that set it apart from other retailers in this competitive industry. This ethos has been carried through into the new platform, to make it more engaging for customers and elevate the Fisher & Paykel brand.”

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