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Flying Tiger Copenhagen rolls out Scan, Pay & Go technology to UK stores

Flying Tiger Copenhagen: revamping checkout

Leading variety store chain Flying Tiger Copenhagen has become one of the first SME chains to roll out mobile self-checkout in its UK shops.

The announcement comes following a successful trial across stores in Denmark, Sweden and Norway that generated positive feedback on both customer and employee experience.

During the trial period, MishiPay’s Scan, Pay & Go technology was deployed across 30 stores in the Nordic region, enabling customers to scan and pay for items in store without having to queue or even download an app. By simply scanning a QR code with their smartphone, customers could instantly access MishiPay on their phone’s browser, scan product barcodes and pay with the tap of a button, while in-store staff could view purchase activity and analytics in real time.

With MishiPay’s Scan, Pay & Go technology, customers are able to track their spending and any special offers as they add items to their virtual basket with their smartphone. This enhanced visibility and control resulted in an uplift of more than 35% in average basket value, compared with levels at Flying Tiger Copenhagen’s conventional checkouts. Now UK customers can enjoy the same in-store experience, starting with 24 London locations.

Improving in-store experience for shoppers and staff

Enabling customers to use their own mobile devices has significantly decreased the inconvenience of waiting in a long line to pay. Furthermore, store staff are able to focus more on customer service and less on processing transactions. As a result, customer feedback was very positive, with the mobile self-checkout process scoring 4.74 out of 5 stars in reviews.

Martin Jermiin, CEO of Flying Tiger Copenhagen explains: “More than 100,000 Flying Tiger Copenhagen shoppers have purchased with MishiPay during the first phase of our deployment in Denmark, Sweden and Norway. We have seen the clear positive impact of the technology on both store efficiency and customer experience, and we are very excited to now activate the solution in the UK market.”

Mustafa Khanwala, co-founder and CEO of MishiPay adds: “The beauty of our technology is that it is valuable to both shops and shoppers. We have created a process that is seamless and frictionless for customers, and we are delighted that the outstanding commercial results and positive shopper feedback has powered the next phase in the deployment with the great team at Flying Tiger Copenhagen.”

The move comes as a study by Vodafone finds that 50% of millennial and Gen Z shoppers favour in-store techover price cuts as a draw to get them back into shopping in store.

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