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Footasylum goes live on Facebook and mobile

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Leading high street and online fashion retailer, Footasylum , has stepped into the world of social shopping by launching a Facebook commerce store.Implemented and managed by One iota, the mobile and Facebook commerce provider, the store has gone live after a six week development and integration process.

The Footasylum F-commerce site will create a seamless shopping journey by giving Facebook users and Footasylum ‘fans’ the ability to buy products without leaving Facebook. In addition to the F-commerce roll-out, One iota will also be launching a fully transactional mobile internet site and iPhone application for the retailer next month.

Speaking of the new sales channel, Catherine Lomas, ecommerce manager at Footasylum, said: “By extending our commerce capabilities we’re hoping to increase customer loyalty by providing the best user experience possible.

“At Footasylum we’ve created a brand that is a lot more than just our products. It’s important for us, therefore, to move beyond the traditional experience of the high street to offer a more innovative retail experience for our shoppers.”

One iota’s CEO, Damian Hanson, commented: “Footasylum’s drive to deliver the best for its customers fits well with our approach. This is another significant win for us and is further validation of our technology and capabilities in the fast-growing market of mobile and social commerce.”

He continued: “Given the right user experience, consumers are comfortably engaging with brands and retailers within Facebook. However, in truth, we’ve been disappointed by some of the recent attempts by some F-commerce implementations, which appear to have simply ‘plonked’ basic Facebook stores on their fan pages. For the most part, integration with the Facebook platform and user experience is very poor. We’ve tried to spend our time and effort creating a fully integrated Facebook commerce experience which we believe creates a natural shopping journey and we are committed to enhancing this further.”

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