Frasers Group has launched ELEVATE, its new retail media network that will, says the company, be one of the UK’s most comprehensive retail media offerings from a multi- category retailer. At launch, it will roll out full-funnel, across the broad inventory of Sports Direct, FLANNELS and FRASERS in the UK. This proposition reinforces the Group’s commitment to investing in digital innovation and physical retail, while creating enriched experiences for both brands and customers alike.
With an audience of 30 million customers, spanning the sports, premium and luxury sectors, Frasers’ retail media proposition will, says the retailer, offer an unmatched breadth of retailers, unique depth of audience understanding and a true full-funnel scale for brand partners across the Group’s physical and digital advertising estate of 750+ UK stores, 60+ Everlast Gyms locations, Frasers Group-owned shopping centres, national out-of-home advertising spaces and more.
By leveraging insights from customer spending habits, ELEVATE will allow brand partners – both global powerhouse brands and newer emerging brands – to more effectively target audiences with relevant, personalised content at crucial points of contact. This capability is enhanced by the recent launch of Sports Direct Membership, a benefit-based programme designed to reward loyal customers with exclusive benefits, personalised benefits and a seamless omnichannel experience.
Michael Murray, Chief Executive O@icer of Frasers Group, says of the launch: “ELEVATE marks a major step in achieving Frasers Group’s vision of building the planet’s most admired and compelling brand ecosystem, oAering a significantly enhanced media proposition for brand partners – and this is just the beginning. We’re launching ELEVATE full scale, across Sports Direct, FLANNELS and FRASERS, and have big aspirations to expand this oAering into further markets. This underscores our commitment to delivering unparalleled, personalised services to our global brand partners and our customers.”
Frasers Group has partnered with Zitcha, an adaptive, unified retail media platform that empowers retailers to build and scale their unique retail media networks, to build and rollout the Group’s on-site, oIice and in-store media assets.
