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From Alibaba to Decathlon: redefining retail in international markets

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In today’s InternetRetailing newsletter we’re looking well beyond our shores in search of new ideas and approaches to retail. We’re looking to Europe, where our latest IREU Top500 Brand Engagement Performance Dimension report studies what works when it comes to raising brand awareness and communicating with customers in a market of 32 countries and 26 official languages.

We interview Kieran O’Shea of Decathlon on how this leading retailer uses the power of conversation to communicate sports in the varied markets where it sells.

Looking still further afield, we focus on Alibaba Group’s promise to redefine retail through a pretty spectacular series of promises around its 11.11 Global Shopping Festival, which falls on China’s Singles Day. From virtual reality and augmented reality, to live streaming and Katy Perry, it has it all. This festival says as much about how we might shop in the future as it does about ways into a vast consumer market of billions of shoppers.

Closer home we’re looking at the distinct boost Brexit has given to online shopping, and at warnings that this will be a short-term effect.

And we report on how Tesco is taking on the newly enlarged Sainsbury’s/Argos group with its promise to price-match Argos toy prices this Christmas.

Finally, today’s guest comment comes from Paul Rogers, consultant at Klevu, who considers the benefits of natural language processing in ecommerce site search.

Our webinars

Our next webinar is in November, when Michael Langguth, co-founder of app developer Poq, will be addressing the business case for mobile apps in retail, using case study examples from retailers including Missguided and House of Fraser. Learn how apps can drive your retail business is on November 9 at 2pm. To find out more and to register for the free event visit the Poq webinar page.

Click to visit the Internet Retailing webinars page to catch up on the latest webinars, which are also available to view again on the IRTV channel.

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