In today’s Internet Retailing newsletter, we bring news of retail stalwarts expanding their multichannel capabilities in an expansion that seems to acknowledge just how necessary these services now are to the modern retailer. Thus we report on Selfridges as it launches Click&Collect, and on Iceland Foods as it relaunches its online shopping service.
We also report on rising online sales, even as consumer spending remains subdued, on a new IMRG report that examines the part good delivery plays in the retail experience, and on Buyagift as it launches behavioural email campaigns.
And we have reminders that there are six 10 free tickets to our glitzy awards evening on June 26 up for grabs to those who nominate the retailers they most respect (see the newsletter story below for more details) and that it’s catch up time for anyone who missed that vital briefing at Internet Retailing Expo (2013). Presentations and panels from the across the six conferences of the event, the workshops and Innovation TV Studio are now available to view online at InternetRetailingExpo.com.
We have some upcoming webinars to tell you about. Take part by registering for the free events on our webinar page.
On May 9 at 4pm we’ll be hearing from Clicktale, in Featuring brilliant web optimisation: Learn how magazine.co.uk increased subscriptions by 28%. Vassilis Tourtouropoulos, senior conversion optimisation manager, Jellyfish Publishing, Carola York, managing director, Jellyfish Publishing, and Jonny Steel, director of business development, ClickTale will be our speakers for the event, in which they’ll sharing insights into how in-page analytics can be used to generate powerful insights that drive revenue and conversion – and they have some surprising findings. Find out more and register here.
Internet Retailing’s signature JumpStart events offer a chance for retailers to get quickly up to speed on the latest developments in a given area, hearing directly from expert suppliers and identifying and presenting the key questions retailers need to ask when procuring their own systems. Each full-morning event is held in Tower 42, 25 Old Broad Street, London and you can register to attend here.
On May 8, the JumpStart focus is on Ecommerce Platforms, with an event that will look at the development of ecommerce platforms, the new technologies which they can now include and the new ways in which they’re being delivered, from owned to software-as-a-service. Find out more and register to attend here.
Multichannel performance marketing is the subject for May 15’s event. From the outset, digital marketing has been focused on performance: whether PPC and affiliates, or vouchers and promotions. The focus of this session is to draw together the various disciplines within marketing and consider not only the individual performance characteristics, but importantly the multichannel view of customer profitability. Find out more and register to attend here.
On May 29, International and cross border trade is under examination. UK companies are seeing significant growth from trading internationally (outside the EU) and cross border (within the EU) and it’s never been easier to extend your online trading. Presenters at the Jumpstart will highlight the areas of concern, the pitfalls to avoid, as well as new opportunities in an event that will feature leading vendors in areas from multilingual to localisation, from payments to local customs and from logistics to usability.Find out more and register to attend here.
Cross-channel is the subject for the JumpStart event of June 5, where the focus will be on the customer, how they use as many touch points and channels as we’re willing and able to offer and how we combine behavioural data with service values, technology, people and process to deliver for them. Delegates will take away ideas, examples and case studies to extend selling activities beyond the web interface. Find out more and register to attend here.
The customer experience is in focus for the event of June 19, when we’ll be looking at how to provide an enhanced customer experience, not only optimising each channel but also considering how to bridge the experience over time and across channels. Topics will include interaction design, service planning, testing and customer service, delivery and logistics, and extend to how best practice analytics and behavioural tracking can help us towards that elusive ‘single view of the customer’ in order to sell more effectively. Find out more and register to attend here.
Iceland Foods returns to ecommerce, trialling a service ahead of nationwide expansion
Selfridges launches Click&Collect ahead of move to sell overseas
INTERNET RETAILING AWARDS There’s still time to nominate your favourite retailers
Online purchases rise in April despite subdued overall consumer spending
Good delivery experiences encourage customer loyalty, but consumers still concerned about cost of delivery: study
Buyagift launches new behavioural email strategy