In today’s InternetRetailing newsletter, we report on how online shopping shows every sign of continuing to grow. While IMRG figures out today put ecommerce growth at 11% in April, Salmon predicts a bumper, extended Black Friday – which it has dubbed Black FiveDay – in the run-up to Christmas.
Even as online shopping continued to rise last month, store visitor numbers continued to fall, according to BRC/Springboard data. Retail property operators say they are undaunted, as they position themselves at the premium end of the market where they believe demand will hold up. In doing so, they are taking themselves towards consumers looking to enjoy a shopping and leisure experience, rather than those who are looking to get their goods cheaply and in the most convenient way.
For the onus remains on ecommerce traders and related businesses to make it easier and more convenient for shoppers to buy. Today we report how Tesco is rationalising its websites, and how DPD is helping shoppers make delivery as convenient as possible.
Today’s guest comment comes from Stuart Rivett of B2C Europe, who considers another way retailers can make shopping easier: by improving international delivery.
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