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Frugi revamps website to enhance online and mobile experience and grow community

Frugi: New website for the mobile age

Frugi, a leading ethical and sustainable children’s clothing company, has revamped its website to offer a simplified mobile shopping experience, along with enhancements to recommendations, reviews and in-site search.

Switching to Adobe/Magento Website Platform, the site allows for a simple mobile shopping experience, where customers can browse and buy all Frugi products more easily across all categories, including babies and toddlers, kids, or grown-ups.

New functionality also means the website will recommend the best products to go with shoppers’ choices.

The new website also offers customer product reviews, helping to expand the Frugi community. This is supported by convenient payment methods on the website, where customers can use Google Pay, Apple Pay, or Buy Now Pay Later platform Klarna.

Lastly, the new site has been updated with more fun and creative downloadable activities for kids as part of the Frugi Time content. Downloads and home activities have become such an important part of Frugi’s content since the pandemic as parents turn to Frugi as a trusted source of entertainment and learning for their children at home and in the outdoors.

The latest content invites kids to create a colourful rainbow door sign, postcard or wishing wand or they can simply select from other popular categories, such as colouring, mazes, games, word searches, crafts, recipes, eco-heroes, back to school, out-and-about, and more.

During the Covid year, the demand for Frugi downloads increased by 683% as people needed to keep little ones busy at home. Frugi experienced an increase of 50,000 downloaded activities in 2020 alone! This demand has increased even more in 2021 as activities were extended to Instagram lives and engaging craft ‘how-to’ videos by well-known influencers.

Sarah Clark, Frugi CEO, comments: “We love that our new website captures the essence of Frugi, always bright and colourful, as well as practical. The website’s new features, including customer reviews, easy mobile navigation, and convenient payment methods allow our customers to browse and buy with ease and confidence. It showcases our story, vision, and ethics in a fun and functional way, as well as showcasing our clever designs and the extra Frugi magic in our ranges. We are also delighted to see such strong engagement with our content and children’s activities, and to be adding real value to quality family time.”.

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