Online marketplaces are increasingly popular among consumers, with Amazon and eBay accounting for over $2 trillion in online sales – or 58% of total global online purchases – last year. The Harvard Business Review has also shown that 73% of customers visit multiple channels during their shopping journey.
So, it is no surprise more brands and retailers are seeking to enhance their online visibility by establishing a comprehensive presence across popular marketplaces.
However, until now, in order to manage their product and store pages across multiple platforms, companies have been forced to dedicate significant internal time, resources and funds due to the complexity.
A new strategic partnership between Diginius and ChannelAdvisor addresses this complexity with a platform that provides a simple experience and affords emerging brands full transparency over their marketplace activity.
Lost Property of London (LPOL), a growing boutique accessory brand, is an early adopter and will be among the first to benefit from the new strategic partnership and the enhanced managed access. One of its founders, Katy Maskell Bell explains: “This solution will really help us make the gear change to the business we have been planning and in a way that allows us to minimise our exposure to risk. We’ll keep easy, real-time tabs on multiple marketplaces and be able to make fast, informed decisions that allow us to focus on doing what we do best – create and deliver.”
The platform, which comes out of a strategic partnership between Diginius, a solution-based UK provider of proprietary software, and ChannelAdvisor, a leading e-commerce cloud platform, is designed to help manage new digital sales channels and facilitate international expansion.
Through the integration with ChannelAdvisor, Diginius can now help brands and retailers achieve greater product visibility and reach global audiences to help cost-effectively maximise their online sales.
Additionally, the platform consolidates performance, delivery and customer data from hundreds of global marketplaces, providing brands and retailers with actionable insights in a digestible format that can assist business decisions.
Nate Burke, CEO of Diginius, explains: “We are delighted to be working in conjunction with ChannelAdvisor, who are widely regarded as a leading channel management provider for brands and retailers. Our strategic partnership can act as a springboard for our clients by delivering global exposure to marketplaces, so we see the relationship as a key part of our ongoing strategy to provide solutions that allow them to scale with ease and grow their sales.”
Jon Maury, ChannelAdvisor Managing Director, EMEA, adds: “We believe this is a fantastic opportunity to help brands and retailers rapidly expand internationally and reach new customers across the globe. This new alliance can help emerging and established brands and retailers transform their product data, manage inventory from a single, unified platform, and facilitate the flow of orders on global marketplaces.”