Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Research > Growth 2000

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Cox & Cox turns to product data accuracy to drive 20% annual growth

Cox & Cox: looking for 20% growth this year
Cox & Cox: looking for 20% growth this year

UK homeware ecommerce brand Cox & Cox is looking to leverage product data accuracy to help it grow 20% in the coming year.

 

Working with Akeneo, a global provider of Product Experience Management (PXM) solutions, Cox & Cox is looking to use Akeneo’s PXM platform to improve customer experiences, increase sales, reduce time to market, and boost team productivity by offering them a centralised solution for all product information, whilst streamlining processes for internal teams.

 

“We’re planning to grow by 20% annually, so we needed a mature solution that would enable us to scale products with consistent imagery and product copy across all channels,” says Aynsley Peet, Head of Ecommerce at Cox & Cox, which is in the first phase of implementation, aiming to go live in June 2020.

 

Focussing on its digital transformation goals of reaching a wide UK customer base across omnichannel, Cox & Cox is planning to quickly add products to its existing product base, improve existing distribution channels, print catalogues, and speed up supplier onboarding.

 

“We were tired of managing product information with spreadsheets, and the Akeneo team was quick to understand our brief and needs. We’re specifically impressed with the Akeneo ecosystem. For example, the Magento buy-in allows us to improve efficiencies whilst adding more stock-keeping units.”

 

Cox & Cox was launched in 2001 after founder, Fiona Cox, found herself inundated with enquiries for a wall decoration she had made as a stylist and presenter on the BBC’s home makeover series Home Front.

The InternetRetailing Newsletter

A curated update containing news analysis, reports, podcasts and opinion - completely free and delivered three times weekly

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter