The CONTRA online store was launched this week a year ago, with the first sale received that day. Since then, the website has seen over 600,000 visits, with 7,225 orders from over 6,000 customers, generating over £315,000 in revenue.
The CONTRA range includes base layers, t-shirts, tights, capri pants and hoodies in a variety of colours and designs, with every item available in 10 sizes (from XXS to 5XL) for both men and women.
CONTRA aims to challenge the established sportswear industry. The brand is focussed on creating quality sports kit manufactured in European factories that pay staff fair wages, in colours that don’t promote gender stereotyping with inclusive size ranges. All of the profit goes towards supporting parkrun in its mission to create a healthier and happier planet. In the first year, CONTRA has generated over £70,000 in profit for parkrun.
Paul Sinton-Hewitt CBE, Founder of CONTRA and parkrun, said: “Something like CONTRA has never been done before, and everything suggested that it couldn’t be done – that you can’t create a clothing brand with all of the values we are passionate about and sell it at a reasonable price. But we are here to prove otherwise.”
“As the figures demonstrate, CONTRA has been a massive success in its first year of online trading, and it goes to show that its values, such as making clothing from high quality material, ensuring ethical practices throughout the process and delivering sportswear that supports and fits in with the everyday person, is something its customers also strongly believe in.”