As searches on Pinterest rise for “supporting small businesses” fivefold compared to two weeks ago, along with searches for “working from home office ideas” – a 425% increase – the marketplace has announced that it is making it easier for people to discover products from retailers of all sizes, as they look for ideas to shop and try from home, while driving traffic to brands small and big.
To do this, Pinterest has created new ways to shop right from Pins, on boards, from search and through new browsable recommendations for home decor. These include:
“We’re also working to make it easy to shop from retailers who have met our guidelines for a trusted experience, which is why we recently launched the Verified Merchant program in the US,” says the company. “Now, Pinners will see a blue checkmark on the profiles of the growing number of verified merchants. And, we’re continuing to make improvements to shopping on Pinterest, and have increased the number of shoppable Product Pins by 2.5x since last year, while driving a total increase in traffic to retailers by 2.3x. The number of Pinners engaging with shopping on Pinterest has increased 44% year over year.”
These new shopping features are rolling out today in the U.S. and the UK, with more countries to come in the future.
To provide more insights into the evolution of retail and the unique value of Pinterest shoppers, Pinterest Head of Global Retail Strategy Amy Vener will lead a webinar on Thursday, April 16th at 3:30pm BST with special guests from leading retailers. Learn more here.