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German fashion powerhouse ABOUT YOU expands its European retail media network

German online fashion store ABOUT YOU is expanding its retail media offering in key European markets, adding post-checkout placements across Germany, France, the Netherlands, Belgium, Denmark, Spain, and Sweden.

ABOUT YOU, known as Hamburg’s first ‘unicorn’ business, is one of the largest ecommerce retailers in Europe, with a global presence across 28 European markets.

Working in partnership with Rokt, a leading ecommerce technology company that uses advanced machine learning and AI to serve relevant offers to shoppers post-purchase, ABOUT YOU is hoping to target its growing customer base with hyper-relevant content from more premium advertisers.

Marc Allsop, who has recently joined Rokt as Head of EMEA, explains: “We’re really excited to work with ABOUT YOU to help support and complement their growing retail media program while connecting their customers across Germany and Europe to relevant offers they will love. When customers see personalized and highly relevant messages, they feel valued and will continue to engage with a brand that knows what they want. This collaboration signifies our mutual dedication to fostering meaningful connections and enhancing experiences in ecommerce.”

Marieke Meyn, Director Brand Relations & Retail Media at ABOUT YOU, adds: “We’re very pleased to partner with Rokt, a highly trusted connector in ecommerce which will help us grow our post-purchase retail media program by ensuring the most relevant and timely offers are made each time at the point of purchase.”

ABOUT YOU is the latest addition to the growing roster of leading European ecommerce players working with Rokt. The agreement follows recent partnership announcements with Deliveroo, Vinted, and Boohoo.

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