Kleinanzeigen, Germany’s largest online classifieds platform, has chosen Kevel’s Retail Media Cloud to power its next-generation retail media network. Announcing the deal at Cannes Lion’s, the partnership marks a significant milestone in Kleinanzeigen’s digital advertising strategy, creating a sophisticated, custom-built advertising platform enables Kleinanzeigen to offer its advertising partners more targeted and effective ways to enhance the user-experience and reach high-intent consumers with more than 700 million monthly visits.
Working closely with the Kevel team, Kleinanzeigen will use the Retail Media Cloud to seamlessly integrate retail media offerings into its advertising strategy. This collaboration will focus on enhancing the user experience across both owned and off-site channels through personalisation and innovative ad formats, leveraging Kleinanzeigen’s unique first-party data.
The platform supports a wide range of ad units, allowing Kleinanzeigen to implement native ads, sponsored listings and other custom formats seamlessly. It also allows Kleinanzeigen to launch custom retail media campaigns in as little as 14 days, ensuring agility and responsiveness to market demands. The more precise targeting and diverse ad formats are expected to significantly enhance returns for Kleinanzeigen’s advertising partners.
Fabian Schmitt-Pfeifer, Head of Product Retail Media at Kleinanzeigen, says: “At Kleinanzeigen, we’re constantly seeking innovative ways to improve our users’ experience and provide value to our advertising partners. Kevel gives us the tools and flexibility we need to build a retail media network that’s uniquely tailored to our platform. We’re excited about the possibilities this opens up for our business, our users, and our advertising partners.”
James Avery, Founder and CEO of Kevel, adds: “We are excited to welcome Kleinanzeigen to the Kevel family. Their decision to build their retail media network on our Retail Media Cloud platform demonstrates the versatility and strength of our API-first approach. We look forward to helping Kleinanzeigen create a truly unique advertising experience that reflects their brand values and meets the evolving needs of both advertisers and users.”
The implementation of Kevel’s Retail Media Cloud began earlier this year with the first ad placements going live in April and is expected to be completed in phases over the coming months.
