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Great Little Trading Co. extends BT Expedite partnership

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Great Little Trading Co. has extended its partnership with BT Expedite for two years as it looks to extend its customers’ experience across different devices.

The children’s toy and furniture retailer has been using the BT Expedite platform since 2007. Now the company plans to extend its online shopping experience, adding a mobile experience to desktop devices.

Jamie Reeve, executive chairman at Great Little Trading Co., said: “It’s vitally important that we have a platform that we can rely on and one that’s flexible enough to support our ambitious growth plans. We are pleased to renew our relationship with BT Expedite and look forward to seeing how we can support our customers’ desires for shopping wherever they are and on multiple devices.”

Asif Khetani, director of ecommerce at BT Expedite , said: “A key business objective for GLTC’s continued ambitious growth plans is to reach its customers no matter where they are, or how they choose to engage. Using the BT Expedite ecommerce platform, GLTC has the power to drive its online revenues in the most cost effective way.”

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