Groupon sees record mobile purchases and customer-merchant partner engagement

Groupon has unveiled record mobile performance in North America in December 2011, with one quarter of all Groupon vouchers purchased via a mobile device and both consumer and merchant app usage up significantly year over year.

In December 2011 in North America, 25% of Groupons were purchased on a mobile device and mobile app users increased by more than three times from last December to more than nine million. The figures also reveal that more than 12,000 merchant partners used Groupon’s merchant mobile app to redeem vouchers and track purchases using an iOS device or an Android phone.

Over the past year, the Groupon mobile app has been enhanced with an improved user interface and new deal types, including Groupon Getaways travel features, Groupon Goods products and Groupon Now! real-time deals.

“Groupon continues to change the way people shop locally,” explains Mihir Shah, VP of Mobile, Groupon. “As smart-phone adoption increases and the capabilities of our mobile products evolve, we look forward to harnessing the power of mobile to make it even easier for merchants partners around the world to run and market their businesses effectively.”

Groupon continues to extend its mobile footprint internationally with product rollouts in more than 30 countries and strategic relationships with key industry partners. The company also announced the expansion of its current relationship with Nokia to bring location-based services to global customers. The companies plan to work together to launch best in class Groupon app experiences for Nokia phone platforms that allow customers the ability to transact anytime, anywhere.