Sydney-based ecommerce technology company Comestri has expanded its UK operation following an £8.3m ($15m AUD) funding round to support overseas growth.
Comestri works with more than 100 global and Australian brands including Calvin Klein, Tommy Hilfiger, Seafolly and Nine West, helping them to simplify the complexity of data needed to drive ecommerce in the emerging areas of unified commerce and headless commerce.
The single SaaS platform is unique in the UK market, combining PIM (Product Information Management) and OMS (Order Management System) technologies to provide a full suite of connected tools enabling product information enrichment, order management and fulfilment optimisation.
Retailers can consolidate product information to help customers discover and research items, distribute product information across multiple sales channels, manage inventory and utilise all fulfilment options including ‘ship from store’ and ‘click & collect’ to increase stock turnover, improve customer experience and minimise shipping costs.
“Comestri is firmly established in Australia and Asia, and we’ve received many enquiries from UK merchants looking for ways to support the huge growth of ecommerce seen over the last year,” said Charlie Bodycote, General Manager for Europe at Comestri. “Our central hub for ecommerce will help retailers to streamline operations and meet these new challenges.”
UK retail industry veteran Frank Lombos has recently joined Comestri to lead business development in Europe.
Comestri received the Series B capital from ASX-listed financial services group Moelis Australia’s growth capital fund.
The company will further invest in key initiatives launched as part of its earlier £2.2m ($4m AUD) Series A funding from Investec’s Emerging Companies fund in 2019. These include ongoing development of the Comestri platform, expansion of its operations internationally and supporting a growing network of implementation partners.