British performance sportswear brand Castore saw a 16% jump in revenue in December, with womenswear sales up over 30%.
Football shirts and Formula One products also helped the brand, as McLaren and Red Bull sales jumped 20%.
“We are delighted to deliver such resilient trading in a challenging environment and this positive momentum has continued so far into January,” said Castore, co-founder, Tom Beahon.
“Our strategy will remain focussed on omnichannel, combining the best of digital, physical stores and third party retail partners to maximise the reach of the Castore brand. Product innovation remains at the heart of Castore’s success and we are excited to launch a number of new ranges to customers and fans this year.
“We are pleased to see long-term partners and ambassadors like Sir Andy Murray – currently coaching Novak Djokovic at the Australian Open – continue to wear Castore, which again has a resilient, knock-on impact on demand for specific products, as well as our team partners’ continued success on and off the pitch.”
The brand has grown quickly since its launch, going on to develop sports clothing for athletes including Murray and rugby player Owen Farrell, as well as Rangers FC and the McLaren Automotive team.
Castore was founded in 2015 by Liverpudlians Tom and Philip Beahon and has since won investment from Murray – as well as former Asda owners Mohsin and Zuber Issa. In 2023, it was ranked within the Top150 of the UK Growth 1000. It plans to open five to 10 stores this year.
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