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Harts of Stur sees mobile revenue jump by third by combining heritage with mobile

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Harts of Stur, a 100 year old cookware and homeware specialist, has seen mobile revenue jump by more than a third following the launch of its new ecommerce site that lets the retailer combine its proud heritage with mobile to drive more sales.

One of the first retail businesses to sell online in 1995, Harts of Stur reported a 36% increase over eight weeks compared to the same period last year alongside a 28% rise in transactions via mobile. The retailer has also seen mobile conversion rates rise by almost 4%.

Working with ecommerce specialist Gene to completely rebuild its online experience, Harts has improved the shopping journey and navigation. It has also implemented checkoutless payment technologies Apple Pay and Paypal Express, which appear before the checkout page to allow customers to complete their purchases much faster.

“Our store offers a high level of customer service alongside a vast range of products, and we wanted to translate this shopping experience on our new website,” says Graham Hart, Ecommerce Director at Harts of Stur. “We’ve reimagined our online store for today’s customer, offering a clean and inspiring experience followed by a streamlined checkout across all devices.” now features an intelligent search function, while faster site load times allow for a smoother shopping trip. Product recommendations are due to be added.

“We’ve merged [Harts of Stur’s] heritage with new technology to give customers a fresh, modern online environment,” says Matt Parkinson, MD at Gene. “Introducing Apple Pay and PayPal Express to allow swift payment isn’t stopping people from adding more products to their baskets – quite the opposite. The average number of products purchased per visit has gone up by 4% with checkoutless commerce options.”

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