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Harvey Nichols new website marks step towards multichannel retailing

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Harvey Nichols has moved closer to multichannel retailing with its new website, unveiled today.

The upmarket department store’s new site is optimised for both mobile and tablet, and boasts new personalised services linking online and the store. Click & Try, for example, enables customers to book a one-to-one appointment with a Harvey Nichols style advisor, who will have their online order to hand, as well as other recommended outfits.

Customers can also create their own MY HN page, where they can update their profile, create shortlists and check the status of online orders.

The site, designed in-house and built by agency Ampersand, also features improved product imagery, fixed-top navigation that allows customers to specify brand, size or colour without going back to the top of the page and a range of editorial content.

“We are thrilled to be unveiling our new website,” said Sandrine Deveaux, multichannel director. “The new site is the first step in our multichannel journey. Specially tailored to our multichannel shoppers, it offers an enhanced experience both instore and online. The mobile-friendly interface will offer Harvey Nichols customers the ability to shop our fashion edit wherever they are. Finally, the introduction of style advisors and click & try will give a personal touch to our online service.”

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