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Heal’s launches mobile optimised website to bring anytime, anywhere commerce to customers



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Heal’s , the self-proclaimed home of modern designer and contemporary furniture, lighting and home accessories, has launched a mobile optimised website that creates a rich and unique shopping experience for consumers anytime, anywhere.

Heal’s customers can now easily search, browse and buy Heal’s wide range of furniture, lighting, home accessories and gifts for the home from the convenience of their smartphones whether they are at home, on the go or in a Heal’s store.

Enabled through the Venda Mobile Platform Powered by Localpoint Storefront from Digby, Heal’s mobile optimised site enhances their cross-channel strategy and complements their ecommerce site and six retail stores across the UK.

Heal’s sleek and elegant mobile shopping experience allows customers to search, browse and buy products in as little as 60 seconds when they visit www.heals.co.uk from popular mobile devices such as iPhone, Android and BlackBerry.

Key features of the mobile optimised site include large, rich product images with additional views, detailed product descriptions, a homepage banner, shop by category, store locator, an ever-present search bar, ratings and reviews, and social integration with Facebook, Twitter and email a friend.

“With an increasing percentage of our online traffic coming from mobile devices, enabling a mobile optimised website was a strategic next step for us,” explains Mike Traill, Head of Ecommerce at Heal’s. “The shift to mobile creates a huge opportunity for us to engage with our valuable customers on a deeper, more personal level.”

The mobile commerce solution, known as the Venda Advanced Mobile Platform, is a feature rich mobile portfolio powered by Digby Localpoint Storefront, which is integrated with the Venda Enterprise eCommerce platform. This seamless solution provides brands and retailers with a unified platform to connect with and serve their customers when mobile – 365/24/7, delivering highly personalized and rich shopping experiences.

“Heal’s has been a successful online partner of Venda’s and we are excited to extend our relationship to the mobile channel,” says Eric Abensur, Group Chief Executive of Venda. “Mobile is part of any true convergent commerce strategy, allowing brands to deliver a unified customer experience across all platforms.”

According to a recent survey by eDigitalResearch and IMRG, 40% of UK consumers using a smartphone while shopping ultimately made a purchase in-store, online or via mobile.

“We are excited to continue our strong relationship with Venda to create a unique and optimized mobile experience for leading UK retailers through our Digby Localpoint Platform to help them build a more personal relationship with their most loyal customers,” says Dave Sikora, President and CEO of Digby. “Heal’s is a great brand that is rich in history and we look forward to continuing to work with them to ensure the mobile channel is a long-term strategic success.”

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