Upmarket furniture and homeware retailer Heal’s has given its website a new look, courtesy of rich content specialists 10CMS and ecommerce supplier Venda.
The new Heal’s site offers a more extensive range of furniture and home accessories than before and includes a new ‘look and feel’.
Two of 10CMS’ User eXperience Applications (UXAs), ActiveImage and SlideShow, have also been incorporated into the site. “The 10CMS ActiveImage UXA has transformed our lifestyle images into active selling tools by enabling our content editors to add hot spots and promotional content to the images, allowing customers to click through into the product catalogue and purchase the item,” explains Mike Traill, head of ecommerce at Heal’s. “And configuring ActiveImage content couldn’t be simpler — we have been able to activate many of our lifestyle images in a matter of days with an immediate ROI.”
Static promotional content can also be enhanced with the addition of a live XML feed from the Venda platform, enabling catalogue driven data such as product descriptions, pricing and availability to be automatically updated, further reducing maintenance costs. And, because more product content is making its way to the key landing pages, SEO has also been improved.
“By embracing some new customer experience tools we have been able to maintain our distinguished look and feel while displaying our website in a simple but compelling way to our visitors,” adds Traill. “We’ve worked closely with our two key partners, Venda and 10CMS, to re-launch the site, creating a dynamic environment which has already born further increases in revenue.”
