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H&M launches spring collection with interactive catwalk

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H&M has launched its Spring 2009 collection with an innovative interactive catwalk. Customers can choose to see any of a wide range of outfits being modelled on the virtual catwalk and can then use the ‘try it on’ feature to see how they could look in real life, using H&M’s virtual dressing room feature.

Customers can also add outfits to Facebook so that their friends can comment on them.

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