HMV is preparing to launch a marketplace on its online site after Christmas.
The company says it is currently soft-launching a marketplace on hmv.com, with a view to a full launch early next year. By then it aims to have a wide range of partners in place.
“For the moment,” said an HMV spokesman, “we should have at least ten partner offerings up over the next few weeks, including with DVD Gaming, who are the first to go live.”
“Ultimately it’s about complementing our existing core offer and filling any gaps so that we can extend an even greater content-related choice to our customers.”
But for the meantime, it said: “It’s very early days and purposely low key for the time being, while we test the functionality to ensure everything works and the experience is a good one for the customer.
“Our priority is to focus on delivering a successful Christmas, but we will look to officially launch early next year with a wide range of partners.”
