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HoF set to use SmartFocus tech to create unique shopper experiences…

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House of Fraser is to boost its ‘holistic customer engagement’ in a deal with technology firm SmartFocus, to use the company’s Insights technology to gain a holistic view of their customers and continually deliver personalised interactions that increase engagement.

“Providing our customers with outstanding experiences is core to our company values and sets us apart from our competitors,” explains Martin Francis, Director of Online Trading at House of Fraser. “Delivering best in class email communications was the driving force behind selecting a new partner. By using SmartFocus’ innovative technology, we are able to uncover actionable insights from a wealth of customer data and deliver relevant and consistent experiences for every customer – across all of our channels.”

With SmartFocus’ technology, House of Fraser can analyse shopper behaviour and identify the right channels, products and offers to engage their customers for their next purchase.

“Consumers are connecting with brands via multiple channels, which means retailers must do more to drive customer loyalty,” says Rob Mullen, CEO of SmartFocus. “With sophisticated analytics at the heart of our solution, House of Fraser can harness actionable insights from multiple data customer channels to create engaging and relevant conversations no matter the channel. We’re extremely proud to be their technology partner.”

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