Hotter says its omnichannel strategy, right-sized store chain and in-house manufacturing all helped it to post a double-digit sales increase in the first quarter of its financial year.
Hotter says its omnichannel strategy is helping, with an “especially pleasing” performance from its stores and active customer numbers growing.
Its performance comes despite a trading environment marked by inflation, supply chain challenges and the effect of the Russia Ukraine war. The brand says it will continue to mitigate risks through steps including managing costs, but says that its right-sized omnichannel model and in-house manufacturing mean it is well placed to adapt to these challenges.
Hotter parent company Unbound says it is working with a number of partner brands – as yet unnamed – on its new platform, set to launch in September. Hotter will be at the heart of the new multi brand platform, aimed at over-55s. Unbound says that currently about 30% of the UK’s female population aimed 55 and over are on its customer database. Through the new site it aims to introduce those customers to new brands, initially selling footwear and clothing and later selling wellness products.
Unbound chief executive Ian Watson says: “I am delighted that the progress we have made in transforming Hotter continues to be translated into improved financial performance. The development of the Unbound Group platform is gathering pace and we have secured a number of exciting launch partner brands within footwear and apparel. We are engaged in positive discussions with a number of additional potential partners that will further develop our footwear and apparel offer and launch our wellness proposition, to be followed by other target categories in phased implementations. We continue to be guided by our unique insight of our consumer base as we curate a range of products specifically for our target audience.”
Hotter is ranked Top100 in RXUK Top500 research.