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How does internet retailing compare with the rest of the web?

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The BBC has developed an innovative interactive graphic that makes it simple to visualise the importance of different types of website on the internet.

‘SuperPower: Visualising the Internet’ uses data collected by The Nielsen Company in the UK, France, Germany, Italy, Spain, Switzerland, Brazil, US and Australia to present the influence of different categories of website and of the major players on the web.

The maps were produced using Prefuse Flare software developed by the University of California Berkeley and allow users to view the size of categories such as retail, social networks, search/portals and of the key players in each sector.

Readers can explore the graphic on the BBC’s website.

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