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How IRUK Top500 retailers from Morrisons to Superdry are responding to changing customer behaviour

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In today’s InternetRetailing newsletter, we report at a time when customers are changing the way they buy.

We report as more shoppers buy online and fewer buy in stores, according to both the latest British Retail Consortium figures and fashion retailer Next, while Superdry is also seeing rising online sales. According to a new Royal Mail study, shoppers are buying online more often than they did, with more than a quarter now shopping at least weekly. That could well be connected to data suggesting that 28% of consumers now have an online delivery subscription of some description. Figures from Spreadshirt suggest a rising propensity to buy via mobile, at the same time, along with an interest in buying products that were created to order. 

It’s a time when the customer is more able to buy what they want, wherever and however they ant to. In such a market it makes sense that retailers would focus putting the customer experience first: today we report on how Morrisons and Sainsbury’s are doing that. There’s relevant advice from today’s guest comment author, Ed Bussey of Quill, who considers the lessons to be learned from luxury brands about how they sell online. 

The 6th Ecommerce Cup

The new-look expanded event – now able to cater for up to 50 teams – is to be held on June 21. This is the sixth annual Ecommerce Cup, in which Tamebay is joined by sister publications InternetRetailing and eDelivery to host the event. 

The expansion comes after the cup was last year oversubscribed, with so many players taking part that the pre-match briefing had to be held on the pitch. 

This year’s 2018 Ecommerce Cup will again be held in Shepherd’s Bush – where the entire venue has been booked out – and is now open for bookings, with places allocated on a first-come, first-served basis. Click here to find out more and sign up. 


Find out more about upcoming InternetRetailing webinars and register for free on the InternetRetailing webinar page. You can also catch up with past webinars on the page.


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