Global ecommerce fulfilment provider Huboo is expanding its social media marketplace presence after becoming a certified partner of TikTok.
The booming social commerce market is expected to be worth more than a trillion pounds within the next few years, and the popular video-sharing app is positioning itself at the forefront of this burgeoning movement with the launch of its dedicated ecommerce function, TikTok Shop.
By seamlessly integrating with fulfilment providers such as Huboo, TikTok Shop offers its sellers a quick and easy way to fulfil large volumes of orders placed through the app.
From April 2023, Huboo will appear to UK-based TikTok sellers as one of the platform’s certified fulfilment providers, allowing both brands and influencers to sell more products and optimise their online shops, while growing their commerce businesses more quickly and with greater ease. This is achieved by outsourcing the fulfilment burden to Huboo’s network of UK tech-enabled, human-centric fulfilment centres.
TikTok will also be fully integrated into Huboo’s proprietary fulfilment solution, enabling Huboo’s existing clients to onboard TikTok as another powerful sales channel to take advantage of the growing social commerce trend.
As a certified TikTok UK ecommerce fulfilment supplier, the partnership will give Huboo huge exposure to UK influencers and brands that currently sell via TikTok, which has over one billion monthly active users.
There are over 48bn views across TikTok videos tagged #TikTokMadeMeBuyIt, demonstrating the mass appeal of TikTok as a commerce channel, while a scroll through the hashtag reveals a range of unboxings and product reviews, with creators sharing items purchased after viewing them on TikTok. Huboo is ideally placed to support the unboxing experience, with its efficient picking and packing processes, bespoke packaging and on time fulfilment, all while ensuring that deliveries arrive in pristine condition.
Through the partnership, Huboo will be on hand to offer expert, integrated ecommerce support for sellers, by providing warehousing space, facilitating automatic delivery and returns, managing stock and tracking goods. By dispatching their entire inventory to Huboo, sellers can be up and running within hours.
Mark Elward, Huboo’s VP of enterprise sales, said: “TikTok is fast becoming a leading global product recommendation engine that both influences and drives sales, and it’s great to see the platform enhancing its fulfilment proposition to help sellers and brands increase orders and maximise the social commerce opportunity. We’re proud to be selected as a certified partner for a social giant with so much ecommerce potential.
“By selecting Huboo as their fulfilment partner, in a few simple steps TikTok sellers can offload the burden of picking, packing and shipping items, and get back to growing their sales, with peace of mind that we’re taking care of everything else.
“We will now channel our efforts into helping sellers find new and unexpected ways to get noticed on TikTok. This includes harnessing interactive, shoppable videos that encourage website visitors to purchase products straight from the video by clicking a link or image.”
In a recent industry report outlining the top ecommerce trends for 2023, Huboo predicted that the social media commerce market is going to present a vital sales opportunity for consumer-facing brands and influencers in the years ahead, thanks to the seamless commerce experience now being offered as more marketplaces and sales channels integrate with the likes of TikTok, as well as Instagram and Snapchat.
Joshua Rosen, chief operating officer at B Corp Certified men’s underwear brand JustWears, one of the Huboo clients involved in the TikTok Shop trial integration, said: “Social commerce represents a huge growth opportunity for our brand, giving us the chance to align the amazing social content that’s being created around our underwear products with a quick and seamless path to purchase.
“Our experiences working with Huboo on its TikTok Shop integration have proved to us that it’s possible to incorporate additional social sales channels into the mix without disrupting our ongoing fulfilment operations – giving us confidence to continue ramping up social selling via TikTok over the months ahead.”
