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Husband and wife team launch ‘design your own shoes’ D2C site

Best foot forward: online bespoke shoe design offers a new business model

Shoenvious, a luxury ladies’ footwear company that gives women the power to design, customise and order their very own one-of-a-kind pair of shoes using an online 3D shoe designer, is launching in the UK. 

Founded by husband and wife duo, Andrew and Saudin Noddings, the idea was a result of the trials and tribulations faced by Saudin when shopping for her wedding shoes. The thrill and excitement of finding the perfect shoes for her big day dissolved into the agony of defeat when after months of looking she couldn’t find anything suitable to match her dress. Either the colour, style, shape, or height of the heel wasn’t right.

Saudin started designing her own shoes and when she realised many women shared the same frustration, Shoenvious was born. She wanted to change the way women shop for shoes by giving them the freedom to create a personalised pair that’s tailored to their needs – at fair prices. 

“As a shoe fanatic, it’s important that my footwear doesn’t compromise on style and meets the needs of the occasion. We want to change the way women shop for shoes by giving them the opportunity to put their best foot forward every day in a bespoke pair that represents their personality. When you order a pair from Shoenvious, you’re not only purchasing a product, you’re in control of the whole design experience,” says Saudin Noddings, co-founder of Shoenvious. 

Shoenvious uses cutting-edge 3D technology to bring people’s designs to life with an unprecedented range of customisation and styling options. With every click, the virtual shoe designer provides a 360 render of one’s creation. 

With more than 15 shoe shapes, 50 design options, nine heel types and more than 100 high-quality leathers and materials in different colours, patterns and textures, women can have fun creating their own shoes from millions of design possibilities. 

Available in UK size two to nine (EU 35-42), women of all shoe sizes can enjoy the experience. And for those with different size feet, they can order mismatching sizes to suit their individual needs. 

If customers feel overwhelmed by the idea of designing from scratch, Shoenvious offers a curated selection of pre-designed shoes that can be ordered or customised. Nervous the shoes won’t fit? All shoes can be returned in an unworn condition and they will be remade to the correct size at no additional charge.

What’s more, customers can control the cost of their design depending on the style, materials and embellishments they choose. 

Thanks to Shoenvious’ direct-to-consumer model, it is able to eliminate unnecessary markups, making its handmade shoes 70% cheaper than most made-to-order shoe brands, with prices starting at £230. From now up until December 31st, customers can benefit from a £25 discount off their first order. 

“By offering custom shoes at a fraction of the price of luxury brands, we’re democratising what was once exclusive only for elite customers,” adds Saudin Noddings.

All shoes are handmade and are delivered within four-six weeks and free shipping is available to 80 countries worldwide. Gift cards are also available, making the perfect gift for fashion and shoe enthusiasts this festive season.

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