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Indie florist Serenata Flowers launches subscription service

In the pink: florist offers subs service to keep homes in bloom

One of the UK’S leading independent online florist, Serenata Flowers, is launching a new subscription service to ensure flower-lovers up and down the country are never without a fresh bouquet of blooms.

The leading online flower retailer has launched the customisable online service, offering three variable levels of subscription to cater to all budgets and requirements – Classic, Deluxe and Grande. Each delivery contains a different bouquet that falls within the price band relevant to the level of subscription. Subscribers will have the option to customise their service, choosing which day of the week they’d prefer to take delivery of the bouquets, as well as how regularly, with options to receive the boxes on a weekly, fortnightly or monthly basis.

On top of the variable frequency, the online florist is also offering flexible subscription durations including three, six, or 12 months that can be paused at any time using the customer’s online account.

For added flexibility, customers may also set a different recipient for each delivery and adjust the delivery date online. Prices start at £19.99 per bouquet for the Classic Subscription, followed by the Deluxe Subscription (£29.99 per bouquet), and those looking for grandeur can opt for the Grande Subscription starting at £39.99 per bouquet.

Martin Johansson, Managing Director at Serenata Flowers, explains: “Our new subscription service is providing customers with plenty of variety and a chance to sample a wide selection of the range we have on offer – giving them a new experience with each delivery. The three variable levels of subscription that we are offering cater to all budgets and the variable frequencies and durations mean the product can be perfectly tailored to each individual’s requirements.

He adds: “The subscription product makes an ideal gift for loved ones or it can be used by the customer themselves to ensure their household is always filled with gorgeous, fresh flowers.”

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