Avoiding the Pitfalls of In-Store Retail Media
As digital transformation redefines the retail landscape, in-store environments are rapidly emerging as the next frontier for retail media. Retailers and brands are racing to activate this highly valuable, highly visible space—but many are making critical missteps along the way. STRATACACHE’s latest whitepaper, “The Seven Deadly Sins of In-Store Retail Media,” shares a strategic framework for those looking to navigate this complex terrain.
Building an in-store retail media network is complex and expensive, with executive sign-off being particularly challenging to obtain, given the significant expenses and logistics involved. However, the opportunities for those retailers who do build their in-store advertising are immense. According to EMARKETER, U.S. in-store digital retail media ad spending is expected to more than double from $430 million in 2025 to over $1 billion by 2029.
The growth in in-store retail media (and on-premises commerce media as a whole) is driven by technological advancements, both display and measurement solutions. The recognition by advertisers of the distinct opportunities offered by in-store digital networks, along with the increased accuracy of in-store shopper behavioral data and attribution, has led to in-store becoming a fast-growing and essential marketing channel. There is money to be made by advertisers and retailers who seize the opportunity presented by in-store digital, provided they do so with consideration.
In-store retail media is not just an extension of digital advertising. It’s a unique, high-impact channel that intersects physical presence, shopper behavior, and data-driven technology. Yet, despite its massive potential, countless deployments fall short of delivering results, or worse, damage shopper trust and brand value.
Offering insight and advice based on three decades of operating in-store digital retail media for some of the world’s largest retail brands, “The Seven Deadly Sins” presents a serious examination of the structural, operational, and strategic issues that can derail in-store media efforts before they reach scale and success.
The white paper provides a powerful lens through which retailers and brands can re-evaluate their approach. Rather than offering superficial fixes, it prompts more profound questions:
● Are your in-store media investments aligned with shopper behavior and context?
● Do you truly understand the value of the data available within the store?
● Are your partnerships and technology choices setting you up for swift scaling or holding you back?
Whether you’re already investing in in-store media or just starting to explore it, “The Seven Deadly Sins of In-Store Retail Media.”
