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Asos scoops Golden Chariot award for delivery excellence

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Asos scoops Golden Chariot award for delivery excellence
Asos scoops Golden Chariot award for delivery excellence


Asos has won the Golden Chariot award for delivery excellence after topping an analysis of 137 internet retailers conducted for Snow Valley's 2010 Online Retail Delivery Report. The fashion etailer was followed by Ebuyer, PC World and Amazon in the overall rankings.

The 137 retailers were scored on three criteria for the survey — value for money, customer service and flexibility. Asos achieved the top spot by a combination of factors, says Snow Valley:

  • Value for money — Asos balanced a very reasonable delivery charge with a fast service

  • Customer service — it was easy to find delivery information, online order tracking was good, and email notifications were sent throughout the process.

  • Flexibility — Asos has one of the latest deadlines with 6pm being their cut-off for next-day delivery, and they offer a good range of delivery options including same-day and nominated day


"We were really pleased to win the Golden Chariot award," says Masood Choudhry, head of fulfilment & logistics at Asos. "In 2009 we started the Style with Substance initiative and have since made significant improvements to our delivery proposition and service. Our customers clearly want choice, convenience, value for money, and high levels of service. That is what we aspire to provide. However, we know there are opportunities to improve, so watch this space in 2010!"

"Our reason for producing the Online Retail Delivery Report is so we can help our clients and the online retail industry as a whole to improve and continue improving their delivery services," says Carlo Rimini, CEO of Snow Valley. "We honestly believe that most ecommerce teams know the importance of getting delivery right and they're striving to improve, even if they're not quite there yet."

Readers can download the full 2010 Online Retail Delivery Report from Snow Valley's website. The report is free of charge for a short time, after which it will cost £249.
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