LVMH teams up with Google Cloud to create AI powered personalisation

LVMH Maison Chaumet – ready to get going with AI (Image: LVMH)

LVMH Maison Chaumet – ready to get going with AI (Image: LVMH)

Luxury behemoth LVMH has joined forces with Google Cloud to empower LVMH’s Maisons—the company’s individual luxury brands—to create new, personalised customer experiences through developing new cloud-based AI solutions.

The collaboration is designed to assist Maisons’ human talent by providing new AI and machine learning (ML) technologies that not only improve business operations by enhancing demand forecasting and inventory optimisation, but also will elevate customer experiences through personalisation—while meeting LVMH’s strictest privacy and security requirements.

As AI will increasingly touch every part of the value chain at LVMH, from product development to supply chain, to the interfaces with employees, partners, and customers, LVMH will leverage Google Cloud’s cutting-edge cloud technology and world-class AI/ML tools to enable the development of new business use cases at scale, addressing the highest standards of Maisons’ customers. 

LVMH will also get Google Cloud’s support in enhancing its culture of innovation, including the creation of dedicated, inclusive upskilling and certification programs for Maisons’ teams. In addition, both companies will explore co-innovation opportunities and launch a Data and AI Academy in Paris to accelerate their expertise and innovation in these fields. 

As part of the partnership, LVMH will also use Google Cloud to modernise components of its IT infrastructure, fostering the agility, security, cost efficiency and performance at scale required to support its business ambitions.

“This new, unprecedented and significant partnership with Google Cloud is the reflection of our high ambitions in this area,” says Toni Belloni, Group Managing Director, LVMH. “By combining our best-in-class approaches in our respective industries, it will take us a step forward in the use of data and AI. For us, privacy, personalization, and luxury are synonymous, and that will always remain true. The new opportunities offered to our customers are exactly what our talented teams are working for at LVMH: a unique and unforgettable experience.”

“We are proud to be entering into such an innovative and extensive partnership with LVMH to power its innovation through cloud technology and AI capacities. Together, we can help drive the future of customer experience in the luxury industry,” adds Thomas Kurian, CEO, Google Cloud.

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